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Why are Ahava products so healthy for the skin?

Minerals provide the syntax for the skin’s natural language, enabling inter-cellular messaging and helping the skin to better perform its metabolic functions and retain and deliver moisture where necessary. Vital to the skin’s healthy function are magnesium, calcium, potassium and sodium, which attract and retain water and are therefore considered to be Natural Moisturizing Factors (NMF).

The Dead Sea is the Earth’s largest natural spa. Located on the lowest point of the planet (410 meters below sea level), it abounds with a variety of minerals with proven therapeutic powers and cosmetic benefits. The life-giving waters of the Dead Sea contain the highest concentration of minerals in the world – an astounding 32%. Its sedimentary clay layers of rich, black mineral mud yield extraordinary concentrations of natural elements (ten times more than ocean water) – such as magnesium, calcium, potassium, strontium, boron and iron – that are essential to maintaining healthy, supple skin. Finally, the exceptionally low altitude provides for a dense blanket of pure, pollution-free oxygen that supplies added protection in filtering out the sun’s harmful rays. These are only some of the reasons why people come from all over the world to enjoy this magical, health-enhancing oasis.

The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Our dedicated scientific approach has helped us to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Moreover, we have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region.

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