Behind the Scenes of Our Mother’s Day Campaign

2021-03-14

For the past year, the lives of moms have looked quite different than usual. From your employees accidentally seeing your pajamas on the work Zoom calls to adding home schoolteacher to list of duties, it’s been a long road and mums have been there every step of the way. From all the craziness to magical moments, this Mother’s Day at MyNameNecklace we are here to say to those who hold the crazy, strong, and beautiful role of being a mom- it is your time to be treated and celebrated.

ON SET: THE MAKING OF

Our set was featured at the quaint and cozy home belonging to our model, Yael and her family. Day of shooting, our team was greeted by grinning Yael opening the door (apron on) whipping up an omelet for one daughter, while her other daughter tugging at her to tie pigtails in her hair. Oh, the joys of the motherhood. You might say, this already set the scene and mood for our shoot.

‘The photoshoot for the Mother’s Day campaign was a touching one. My role is to produce the photoshoots and bring our creative vision to life. Being a mother myself during this upside down past year we just had, being able to see these joyful moments brought to life through our creatives was really a special thing to see.’- Limor, Senior Designer

THE LOVE SHE SHARES

It was important for the team to play out a shoot that was both raw and authentic. The love Yael and her beautiful daughters shared were deeply expressed in every take. Each and every product we chose for our Mother’s Day Collection this year are captivating, personalized pieces that can be customized to celebrate the love between mum and her family, to hold loved one’s close, and cherish happy memories. Some pieces included were: Bangle Bracelet with Heart Shape Pendants, Three Name Ring, and Heart Family Tree Necklace. You may view the rest of the Mother’s Day Collection here .

TO THOSE WHO MOM

Our main goal this Mother’s Day is to remind all moms to take a break from the mayhem of their day to day- to understand that they are appreciated and there are a million and one reasons why they deserve something extra special. To those who experienced the joys of all the ups and downs with Mom along the way, take this time to say thank you, show her how much she means to you, and how you couldn’t have done it without her. A mother’s love deserves an extraordinary and thoughtful gift, so, this Mother’s Day, fill her day with love and family and show your gratitude to a remarkable woman, as Mom deserves the best.

Written by Tally Moran

A twenty-something-year-old, style-obsessed, food loving, social media animal with an endless love affair for fashion and lifestyle themes. Tally is a copywriter and the voice behind the My Name Necklace Blog.